Privacy Policy

Last updated: April 2026  ·  SmileStride Sportswear Ltd t/a GuestTriage

GuestTriage is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and how we handle it. If you have any questions, contact us at hello@guesttriage.com.

1. Who we are

Data Controller (for our website and marketing): SmileStride Sportswear Ltd, trading as GuestTriage, Preston, Lancashire, UK.

Data Processor (for hotel guest data): GuestTriage acts as a data processor on behalf of hotels (the data controllers) who use our platform to manage guest complaints and reviews.

Contact: hello@guesttriage.com

2. What data we collect

2.1 Data collected from hotels (our customers)

2.2 Data collected from hotel guests (via the guest complaint form)

2.3 Data collected from our website

3. Why we collect this data

DataPurposeLegal basis
Hotel account detailsProviding the GuestTriage serviceContract performance
Payment dataProcessing subscription paymentsContract performance
Guest complaint dataEnabling hotels to manage and respond to guest feedbackLegitimate interests of the hotel
Website usage dataImproving our service and securityLegitimate interests

4. Who we share data with

We do not sell personal data to any third party. We share data only with the following trusted sub-processors:

Sub-processorPurposeLocation
Supabase IncDatabase hosting and storageEU (Ireland)
Anthropic PBCAI processing of complaint textUnited States
Stripe IncPayment processingUnited States
Netlify IncWebsite hostingUnited States

All sub-processors are contractually required to handle data in accordance with GDPR.

5. Data retention

6. International data transfers

Anthropic PBC is based in the United States. Complaint text is sent to Anthropic's API for AI processing. This transfer is made under the UK International Data Transfer Agreement (IDTA) and EU Standard Contractual Clauses (SCCs). Complaint text sent to Anthropic does not include guest email addresses or any directly identifying information beyond names and room numbers.

7. Your rights under GDPR

Individuals whose data we process have the following rights:

To exercise any of these rights, contact us at hello@guesttriage.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

All data is encrypted in transit (TLS) and at rest. Access to the database is restricted to authorised personnel only. We conduct regular reviews of our security practices.

9. Changes to this policy

We may update this privacy policy from time to time. We will notify hotel customers of any material changes by email. The date at the top of this document indicates when it was last updated.

10. Contact

SmileStride Sportswear Ltd, trading as GuestTriage
Email: hello@guesttriage.com
Website: guesttriage.netlify.app